I built my first website in 1996 and founded Colza, a business that specializes in lightweight, quick-loading, accessible and search engine friendly web design in 1999. My time is split between technical activities, often improving ineffective websites by improving their content, layout or marketing methods, and training or coaching individuals and groups on a range of web design and digital marketing topics
I'm a long term fan of SEO - the art and science of making websites get effective results from search engines. Unlike most other forms of advertising, this has no recurring costs and, with the use of web analytics, it's easy to determine how well this is working. I also set up and manage online advertising programmes, In particular using the excellent Google AdWords which allows a very fine level of control and excellent reporting on performance and costs.
Social Media allows you to get closer to your customers. I can offer practical and up-to-date experience in the use of blogging, direct mail, FaceBook, Twitter, LinkedIn, Instagram and other social channels.
I have over 20 years teaching experience in both the corporate sector and in universities and further education colleges. I hold a PGCE in adult training and I am a member of the Society for Education and Training and a fellow of the Royal Society of Arts.