However you undertake online marketing if you fail to use some form of analytics to record what has happened you will never know how effective your marketing is, and how customers are responding to your messages. Web analytics allows you to correctly focus your efforts and manage your marketing time and budget.
Web analytics makes it simple to track the effectiveness of any SEO, online advertising and social media effort and can be undertaken either with the use of your web server log, with a third-party product like Google Analytics or with a combination of techniques.
if you are not sure if you are tracking your online marketing correctly - or at all - please get in touch to discuss this.